The Experiment is simple: How much love can we spread around the world?

Every print comes with a "What I Love About You" card affixed to the back of the frame. It's a way to put into words what someone means to you, and to create a moment of meaningful connection.

Hung on the wall, the artwork becomes a daily reminder that they are seen, known and loved.

And it doesn’t stop there. Remember chain letters? This one forwards love. When someone receives the artwork, they’re invited to pass it on: giving the same piece to someone they love, with a note of their own. Each print becomes one link in a growing chain, the same artwork hanging on walls everywhere, each one holding a different love note.

How it works:

  1. Gift it. Choose your size artwork to give to someone you love.

  2. Write it. Fill out the “What I Love About You” card and tuck it on the back of the frame.

  3. Pass it on. Your recipient gifts the same piece to someone they love, with a note of their own, and the chain keeps growing.

Who is first on your list?